JCK Las Vegas is the leading Jewelry trade show in North America for decades. This event exhibits beautiful Jewelry and watch brands from the USA and over the world as well as industry manufacturers and related products. This year from June 3rd till June 6th 2016, Andronike decided to be part of this Walhalla of the jewelry industry.
While we were well prepared and organized prior to the show, we did not know what to expect as new designer label on the block. Andronike’s adventure started on Thursday June 2nd with an early flight from NY JFK, upon arrival in our Booth at the Now Next neighborhood we were surprised to see that we were mixed in with wholesalers, existing jewelry brands and manufacturers of gemstones.
Our booth was simple but effectively set up according to our brand standards, as it was our first show outside NYC we decided to stick to a small production budget to design our booth and brand looks. The first day of the show on Friday June 3rd, we did notice that the foot traffic in our ally was not looking for new designer jewelry but for wholesalers and manufacturers instead. A good position of your brand at a trade show is key, and so it shows.
The next day Friday June 4th, after some research and discussing strategy with the show organizers, we were commissioned to show our jewelry in the designated showcases for new designers at the seminar area of the show were visitors have a sneak preview of what is trending. That made a huge difference for our presence at the JCK show, we made new contacts, were able to meet with the Accessories Council which all elevates our Jewelry brand Andronike and made the show successful. However next time we apply we would advocate for a more appropriate section of the show, which would need to intertwine with our brand more effectively.
Enjoy our Gallery with highlights of the JCK show in Las Vegas, Watch this space for our next show or see you at: NY Now Summer edition August 21-24 2016 in the Jarvis Centre in NYC, Booth # 8358 -RACHEL DARCY